About Us

Dressed for the Moment. Designed for You.

At Boutinie, we believe every woman deserves to feel extraordinary. From prom nights to black-tie galas, our curated formalwear collection is designed to make your most memorable moments unforgettable.

A girl should be two things: classy and fabulous. I am convinced that there can be luxury in simplicity. I wanted to dress the woman who lives and works, not the woman in a painting. It’s hard to balance everything. It’s always challenging. My relationships with producers or photographers – these are relationships that took years. I can’t get sucked into that celebrity thing, because I think it’s just crass. My aim is to make the poor look rich and the rich look poor. Vanity is the healthiest thing in life. I believe that my clothes can give people a better image of themselves – that it can increase their feelings of confidence and happiness. You can hide so much behind theatrics, and I don’t need to do that any more. I don’t really know how to do casual clothes.

We are proudly women-first.

Boutinie was built for the woman who refuses to blend in — bold, elegant, and unapologetically herself.

Curated Styles

Hand-picked looks for every occasion, from prom to gala

Inclusive Sizing

Fashion for every body, every personality, every moment

Premium Quality

Every piece selected for craftsmanship and wow-factor

The world needs to move fast to make a meaningful difference in the fight against climate change.

A girl should be two things: classy and fabulous. I am convinced that there can be luxury in simplicity. I wanted to dress the woman who lives and works, not the woman in a painting. It’s hard to balance everything. It’s always challenging. My relationships with producers or photographers – these are relationships that took years. I can’t get sucked into that celebrity thing, because I think it’s just crass. My aim is to make the poor look rich and the rich look poor. Vanity is the healthiest thing in life. I believe that my clothes can give people a better image of themselves – that it can increase their feelings of confidence and happiness. You can hide so much behind theatrics, and I don’t need to do that any more. I don’t really know how to do casual clothes.

Our Team

Edward Lindgren

CHIEF OPERATING OFFICER

Chineze Afamefuna

MARKETING

Nado Husa

CO-FOUNDER